One needs to change in life, change for better to stay relevant in the world, and this same rule applies to brands as well. Change is the only constant thing in life and hence the most important thing too. In this fast-changing world, brands need to reinvent, adapt and adjust them for an impressive growth.
Today I will be telling you about few brands that need a little makeover if they want to be part of today’s competition.
First of all, let’s talk about Air India
Today, we can’t deny the fact that it’s the right time for the brand to reinvent itself. Earlier the name was enough to bring the image of red-dressed “Maharaja” twirling his mustache and turban, as it became the trademark for the brand. Later when the national carrier tried to reinvent the brand to portray the hipper side where the “Maharaja” was seen taking a selfie which didn’t really work as Air India had to bring the signature Maharaja back.
But now it’s time to bring something new!
While brands like Bajaj are pleasing youngsters with new age bikes and their designs and performances, TVS is still working to find its grip. Last what we hear from them was TVS Victor for your loved ones, which just didn’t work so well for the brand.
Sabki Pasand Nirma!
With its four iconic ladies, Hema, Rekha, Jaya, Sushma and very famous jingle’ Sabki Pasand Nirma’ the brand made a long-lasting impact until Hrithik Roshan chose to dance to its latest tune in the latest ad campaign. The brand tried to bring the lost charm but competitors like Ariel already made a lasting impact. Nirma surely needs to come with something new.
Next up we have Pidilite in our list
With the wide range of interestingly useful products, Pidilite has said very little about these offerings. In the past, Fevicol from Pidilite came up with very interesting communication which we don’t really see now. The brand definitely needs to re-invent itself a little bit to stay significant in these changing times.
Enjoying a loyal customer base from ages, Life Insurance needs to enlighten its relevance to today’s youth. While brands like PNB Metlife are winning much appreciation for their take on life insurance, LIC is still holding on to old tropes and formulae. Isn’t it the right time to lift a little?
The fading LG
LG once use to be the leader among all the challengers. Samsung slowly became a strong global brand overpowering LG. The brand needs to work on its products, offerings, designs, and performance to mark its presence in the changing field of technology.
If Barista still wants to stay in the game with Starbucks, it needs to re-invent in no time. Starbucks has changed the market game completely. To stay significant in front of fancy Starbucks coffees and Instagram-ness, Barista needs to come with something new.